In light of the Centers for Disease Control’s prediction that 30-40% of generation Z will develop diabetes during their lifetime if current health trends continue, and the United Kingdom’s 2008 decision to ban junk food advertisements aimed at television viewers under the age of 16, we’re looking into the connection between licensed food products, pester power, and children’s eating habits.

So which cereals are part of a complete breakfast like chocolate cake is part of the food pyramid? Which products have the most sway over young girls? Which products instigate temper tantrums? What contributes to a products pester power? What are parents’ primary concerns about their daughters eating habits?What are the primary methods parents utilize to monitor, influence, and encourage healthy household eating habits?

These are just some of the questions we’re working to answer. If you have a daughter under the age of 18, you can help us work to improve children’s health, eating habits, and the way licensed food products impact children’s perception of nutrition by taking our survey: Licensed Products in the Pantry

You can also help our research by passing this survey link along to other parents: http://www.surveymonkey.com/s.aspx?sm=csHJl7X8J1idcXATWQXIHQ_3d_3d