Survey: Healthy Modeling and Messaging in Girls’ Movies

shutterstock_12724282Screen media plays a growing role in the lives of young people, which makes the modeling and messaging conveyed through this medium all the more important. While the average Australian child watches 17.5 hours of television each week, 20% of Australian children actually watch more than 30 hours a week, and the average child in the UK watches 17 hours a week (2).The average American child watches 6 hours of movies or recorded television each week and has ‘spent the equivalent of three years in the tutelage of the family television set’ by the time they reach first grade (1).  Movies and television have the potential to impact the roles children think of as natural, so we’re conducting a survey. We’re surveying parents to gleem insights from their thoughts on their girls’ viewing habits and we’re surveying the rest of the real world population for insights and recommendations to improve girls’ screen media interactions.

If you’re a parent of a gal under the age of 18, we’d love to hear your thoughts on films directed at young girls. You can take our short six question survey:

Not a parent? Thats okay- we’re also surveying the rest of the real world population to find out what threats to girlhood you think girls’ movies could help tackle.  What do teachers, psychologists, big sisters, baby sitters, aunts, uncles, grandfathers, and pediatricians think about the messaging in girls movies? You can help us illuminate non-parental perspectives on girlhood threats by taking this survey instead:


1. Sharon Beder, This Little Kiddy Went to Market, p. 8

2.Sharon Beder, This Little Kiddy Went to Market, p. 8

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